A cultural history of fashion in the 20th and 21st centuries by Bonnie English

By Bonnie English

This re-creation of a bestselling textbook is designed for college kids, students, and somebody attracted to twentieth century model background. Accessibly written and good illustrated, the booklet outlines the social and cultural historical past of favor thematically, and includes a wide selection of worldwide case reviews on key designers, types, hobbies and occasions. the recent variation has been revised and increased: there are new sections on Read more...

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enticing, concise and hugely obtainable, this new version of a bestselling textual content has been revised all through and contains fresh sections reflecting fresh advancements and two times as many images. Read more...

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More importantly, because bourgeois culture was on display, it allowed for greater divergence of thought regarding what constituted popular culture and how social processes structured lifestyles and determined ‘taste’ in consumer goods. Bourdieu’s Distinction (1984) suggests that taste in cultural goods functions as a marker of class. The shop assistant’s position, for example, allowed young women a status above that of factory workers, and provided them with the means to be well dressed. It thus became far easier for a woman to ‘dress above her station in life’, and social mobility was possible provided one could emulate and sustain the illusion.

Despite this, by the late 1880s the Worth label itself was being fraudulently copied, and imitations were flooding the market.

Both Bouillon (1991) and Varnedoe and Goprik (1990) emphasize the significance of the growing impact of window display, and in particular fashion mannequins and goods, upon a variety of prominent artists. As Saisselin (1984: 39) observes, the contemporaneous commercial concept of the artistic display is indicative of the sophisticated THE INTERPLAY OF COMMERCE 21 changes in the presentation of merchandise display in the consumer arena, as the dramatized tableau format in shop windows became one of the moving forces behind high-consumption capitalism, along with the distribution of goods and the promotion of desire.

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